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Student Spotlight: Amy Jordan

Saturday 06 June 2015
Words Ailis Mara

The Graduate Fashion Week may be over for another year, but here is another talented designer that you should absolutely keep tabs on for the future.


Amy Jordan – BA (Hons) Fashion Design @ De Montfort

Hailing from Derby, Amy Jordan has already made something of a name for herself in the industry, having won the Clothes Show Live’s Made in Britain competition 2014 with a festive owl sweater dress. She is graduating from De Montfort, a Leicester-based college where students have gone onto careers with brands like Burberry, River Island and Nicole Fahri.


Tell us a bit about yourself.

I’m a 22-year-old student completing my studies at De Montfort University – I specialise in creating innovative prints and textiles for womenswear.


Where did you find inspiration for the collection?

I wanted to create a collection that created art from garments. Deconstruction and reconstruction inspired my collection, and the actual hand bespoke craft of ‘making’. Taking this initial thought process, I utilised an artisanal approach to my work by experimenting with the combination of my own hand-painting, collage, generating prints and texture to create collage compositions on the body. My work moved into exploring the use of fragile and disposable materials such as paper and Tyvek, combined with the mix of delicate and durable fabrics like lace and leather. I was also successful in receiving  a sponsorship of lace from Sophie Hallette.


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What are the signature piece/pieces? 

Jean printed trompe-l’oeil dress and the reversible jumper with tromp e-l’oeil print and hand fringing.


Describe your collection in five words.

Artisanal, trompe l’oeil, textured, fragility, contrast.


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What kind of person did you have in mind when you designed your collection?

An eccentric, creative woman with an appreciation for craft and a strong sense of identity and style.


What do you plan to do now that you’ve graduated? What are your plans for your career in the future?

I want to pursue a career in womenswear, and continue to create innovative textiles and prints. After taking part in the Just Fashion sustainable design competition last year, where I worked with designer Katharine Hamnett, I looked to gain experience with ethical and British manufacturing brands such Crooked Knitter and Jack Masters knitwear. I’d love to design for heritage and ethical brands, creating womenswear and prints.


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Who would be some of your dream designers/labels to work with.

Henry Holland, as his designs combine innovation with British style, or Grayson Perry, whose textiles and instillations are a huge source of inspiration. Also Rodarte – their innovative use of materials and textiles inspired me to pursue a career in fashion design.