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Here, Now: Gregg Araki Directs a Film for Kenzo

Tuesday 07 July 2015

We’re all over this new fashion film for French fashion house Kenzo, created by indie director Gregg Araki (if you’re not familiar with his 90’s Teen Apocalypse trilogy, this is the perfect time to get acquainted with his surreal, provocative style). Showcasing designs from the brand’s A/W15 collection, the six-minute mini movie has been made as a follow-up to darkly twisted comedy Nowhere (1997).

Here Now (geddit?) sets the scene in a Californian diner, where a group of stylishly dressed teens discuss relationships, get freaked out by a nun and make out through a juicy cheeseburger. Like with Nowhere, the film stars a selection of young up-and-coming things, including Avan Jogia, Jake Weary, Nicole LaLiberte and Grace Victoria Cox.

Kenzo creative directors Carol Lim and Umberto Leon are known for their eclectic approach to fashion – they’re also the creative minds behind Opening Ceremony – having previously collaborated with art magazine Toiletpaper on other weird and wonderful campaign imagery. For Opening Ceremony’s S/S15 show, the imaginative pair raised eyebrows at NYFW when they rejected the conventional catwalk format in favour of an original one-act theatre show directed by Spike Jonze.



kenzo gregg araki poster