Her background in 2D animation and illustration has clearly influenced Gemma’s mixed-media approach to film and video. Each frame of the video was taken from footage of Paul that was printed out, hand-painted, collaged and animated. The video includes over 1440 individually painted frames – all done by hand.
Paul Smith says: “I wanted to have a colourful video to match the upbeat nature of the song, but also a visual element that corresponded with the fragility of the words. I saw examples of Gemma’s work online and thought it would be a good fit with my brief, given her bold use of colour combined with the usage of handcrafted animation. Break Me Down is a very direct song so I wanted to have a performance element that could then be transformed into something richer.”