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jacket required ss16

Here’s What Went Down At Jacket Required S/S 2016

Monday 03 August 2015

Each season, The Old Truman Brewery in East London plays host to one of the fashion industry’s most exciting menswear trade shows – Jacket Required. Founded in 2011, this invite-only event draws buyers and press from all over the world to discover the latest styles from over 300 contemporary-casual and streetwear brands, spanning everything from apparel and accessories to footwear and lifestyle products. Last week saw the launch of the two-day Spring/Summer 2016 edition, so we got our skates on down to Brick Lane to report on all the action as it happened on the trade show floor.

Want to get the skinny on next season’s must-have looks? Standout trends include modern revamps on denim staples, luxe takes on sporty shapes and dark colourways for summer. There was also a big focus on sophisticated sunnies, hybrid shoe styles and new ways to utilise technical fabrics on accessories. Amongst the strongest collections we saw over the show, Reason Clothing, Porter Yoshida and Bethnals were two of our fave brands.

 

jacket required ss16

Porter Yoshida

Porter Yoshida 

Totally digging these metallic finish wallets, made by Japanese cult brand Porter Yoshida.

been trill
Been Trill

Very Important Pixels
Very Important Pixels

We loved the fun collection of sweaters and tees by Very Important Pixels – as the name suggests, this brand creates clothing that features colourful pixel portraits of iconic figures and celebs.

jacket required ss16

crooks & castles

Crooks & Castles

Reason Clothing 2

Reason Clothing

Hailing from NYC, the Reason Clothing was popular due to its striking range of print-heavy streetwear pieces. We especially liked the tropical mesh sports shorts and designer-inspired snapback caps.

Reason Clothing

dick moby
Dick Moby

Happy Socks

Happy Socks

The team at Swedish soft accessories label Happy Socks brought a splash of colour to proceedings. Their new range is all about playful prints and vivid shades, including spotty pops, mono geos and new twists on classic patterns.

Jacket Required SS16 Atmosphere 1

Jacket Required took up two whole floors of the Truman Brewery this season, so there was a lot to see! At lunchtime, we took a break at the outside BBQ with a well-deserved beer and burger.

Bethnals 2

Bethnals

If you’re not familiar with Bethnals, now is the time to get acquainted. Dedicated to creating a ‘London uniform’ of gender-less looks, this brand specialises in premium jeans and denim staples.

Bethnals 1