Smirnoff Celebrates Summer Launch of ‘Ice Double Black’

This is a sponsored post.

Smirnoff has teamed up with two UK dance music institutions, Mixmag and Creamfields, in celebration of their new Guarana and soda infused ‘Double Black Ice’ product. From August 28-30 Smirnoff House will be showcasing the legendary talent of Shy FX, MistaJam, Claude Von Stroke and Ben Pearce (plus many more) against the backdrop of one of England’s biggest festivals. If you happen to still be on the fence, Smirnoff House promises to bring the chilled and fun vibes of a house party right to the heart of the festival, with a fully decked out Smirnoff kitchen and a plush bed to jump all over.

Just in case you can’t make it down to Creamfields this summer, you’ll still be able to find Smirnoff Ice Double Black at your nearest supermarket or newsagents, you just won’t be able to dance on a bed to an epic soundtrack. Thanks to the guys over at Mixmag (a selection of their DJs will be performing over the weekend) some of the sets will be filmed and hosted on their website, so you can re-watch and re-watch to your hearts content at a later time.

In the spirit of the summertime, Smirnoff House will be open to everyone, because no one likes having to be on a guestlist, right? Guests include:

AndHIM (80s Set)
Ben Pearce (Disco Set)
Cajmere
Claude Von Stroke
Craze
Kölsch
Kurupt FM
MistaJam
Shy FX
The Martinez Brothers (Hip Hop set)
The Mixmag Allstars

Get over to the Creamfields website and grab your ticket!

Visit Smirnoff over on their website right here and be sure to check out the video for Double Black below.

 

 

For the facts about alcohol visit Drinkaware.co.uk