& Other Stories Release an All-Transgender Campaign for Autumn

H&M’s chic sister brand & Other Stories has created a progressive new advertising campaign that exclusively features transgender models. Hari Nef and Valentijn De Hingh both star in the photo story for the brand’s upcoming capsule collection, featuring luxe updates of cold weather staples.

The high street brand didn’t just stop at casting transgender models either – everyone who worked in the crew also identified as trans, including stylist Love Bailey, photographer Amos Mac and makeup artist Nina Poon. In this way, the campaign brought a number of talented creatives together in a celebration of transgender culture and community, both in front of the camera and behind it; De Hingh described the all-trans team as having “a bond that was immediate and palpable”.

“The fashion world is embracing transgender models, and we think that’s great,” & Other Stories’ creative director Sara Hildén Bengtson quotes. “But we couldn’t help to ask ourselves how the traditional fashion gaze can change if we keep the same normative crew behind the camera. So, we invited five amazing creatives, all transgender, to make our latest story.”

The full & Other Stories collection will be available online and in-store from the 20 August. Until then, you can peep the shots below.

 

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