With the new autumn season officially in full swing, now is the perfect time to shake up your wardrobe with a new pair of jeans from the Lot 700 denim collection, the latest series by the world’s original denim masters, Levi’s®. Available in a range of different styles, this collection has been designed to solve that age-old problem – in a world obsessed with cuts, fits and washes, how do you find the perfect jeans for you?
Made exclusively for women, Lot 700 draws on Levi’s® 140+ years of expertise and innovation in denim to compile a carefully curated selection of best-in-class fits – say hello to the 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny. Each style has been made using the most advanced techniques (including better-than-ever stretch and recovery), meaning that irritating factors like shape loss and knee sag are now a thing of the past. The A/W15 range strips back all the complex issues surrounding denim (what colour? what shape?) into a streamlined jeans collection that will suit your look whatever you get up to, complete with a tighter silhouette and amazing lift.
The 700 series is inspired by the brand’s heritage; specifically, their first ever women’s jeans collection made in 1934. Back then, Lady Levi’s® Lot 701 were given an iconic status after being worn by the likes of Marilyn Monroe – and now, 80 years later, the original ground-breaking jeans style lends its name to a fashion-forward new range for a new generation.
To celebrate the launch of the Lot 700 series denim collection, Levi’s® have created a new fashion film called Ladies in Levi’s® – A Trip of Firsts. As the collection itself is based around the brand’s ‘First’ concept (i.e. who knows what a woman will do for the first time once she’s found her perfect pair of jeans?), the video follows four up-and-coming musicians as they document a ‘First in a Lifetime’ trip around Europe, experiencing new things whilst rocking Lot 700 denim. From creating street art in Berlin and paragliding in Switzerland to watching the sunrise over the Alps, pulling all-nighters in Barcelona, jetskiing in Portugal and beyond, the group manage to play and party alike in their jeans, no matter the challenge.
And that’s not all… in the brand’s exclusive competition, one lucky Levi’s® fan will get to embark on her own First in a Lifetime trip to San Francisco and even get the chance to see singer-songwriter superstar Alicia Keys in concert. For your chance to win, simply snap a photo of yourself doing something for the first time (perhaps wearing a pair of Lot 700 jeans!) and upload to Twitter or Instagram. Make sure to tag @Levis_UK and include the hashtag #LadiesinLevis. The closing date is on October 31st, so good luck!
Find out more about Levi’s® Lot 700 collection here.