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Music |

Music Monday: The Shoes ‘Drifted’

Monday 21 September 2015
Words Alice Bell

After a week that seemed to be littered with epic and expensive yet ultimately hollow music videos, it was a treat to stumble across this little gem directed by Dent de Cuir for French band The Shoes.

The antithesis to those other music videos, Drifted simply and cleverly mashes up gifs from around the internet to create a rhythmic and recognisable accompaniment to the tune. Equal parts clever and funny, this video goes to show how ubiquitous user generated content has become on the internet. Pop eats itself and the result is strangely satisfying.