Each season, press, buyers and style professionals flock to the British Fashion Council hub at London Fashion Week to explore the Designer Showrooms, an exhibition space dedicated to celebrating the very best in homegrown design talent. Hosted at LFW’s new home in Brewer Street Car Park, Soho, over 150 womenswear designers showcased their new S/S16 collections last month, covering clothing, shoes and accessories with a diverse mix of emerging and established labels.
The standard was set sky-high this season, and the multitude of styles on show were contemporary, inspiring and progressive all at once. It was super difficult to choose amongst them, but we’ve managed to narrow down a selection of our favourite collections for S/S16 below. Keep a lookout for special spotlight interviews with a selection of Designer Showrooms over the next few weeks too!
The Up-and-Coming Designer: Sadie Williams
Sadie Williams is one of the hottest designers to watch in the fashion scene right now. Born and bred in London, Williams graduated with an MA from Central Saint Martins in 2013, whereafter she was soon awarded NewGen sponsorship and the honour of being named one of Selfridges’ ‘Bright Young Things’. She has also worked with a number of impressive names, from J.W. Anderson and Marc by Marc Jacobs to &Other Stories (and even Barbie!). Sadie’s fun, creative aesthetic comes through in her S/S16 collection, which was inspired by her teenage days – think glittery sweaters, textured dresses and bright metallic shades.
The High-End Brand: Holly Fulton
Hailing from Scotland, Holly Fulton set up shop in East London after a stint working at Lanvin and graduating from the prestigious Royal College of Art. Her eponymous brand was initially launched in 2009 as part of Fashion East, and she also scooped NewGen support for five seasons. Today, Fulton’s collections translate traditional couture techniques into looks of wearable looks, made to create total looks with the addition of matching accessories. For S/S16, designs reference the works of British surrealist artist Eileen Agar, setting off clean shapes with striking embroidery and colourful surface decoration.
The Fun Fashion Line: CheekLDN
Headed by London-born, Tokyo-raised designer Charlotte Yamada, CheekLDN specialises in playful yet sophisticated styles with a young-at-heart attitude. Central Saint Martins graduate Yamada founded the brand in 2012, having cut her teeth at other prolific labels like Moschino, New Era and Richard Nicoll. CheekLDN’s S/S16 collection continues its trademark fun focus with bubblegum pink bikers, tropical print co-ords and gem-studded slogans, set off by girly plastic rings and sporty visors.