Fashion News Round-Up: Trippy Fashion Films, Kenzo’s Instagram Stars & Balmain x H&M Chaos

It’s time for another Fashion News Round-Up, where we pull together all the best bits happening in the weird and wonderful world of style. This week, high fashion powerhouses Kenzo and Prada get creative, while everyone loses their shit for the arrival of the H&M x Balmain collection in stores. 

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Balmain x H&M Lands in Stores

The most eagerly anticipated collection of the year officially went public yesterday, allowing shoppers to get a little bit of luxury sparkle at High Street prices. In stores across the world, thousands of fashion fans queued for hours (or even days) in the run-up to the launch, with touts even selling wristbands to help people jump the queue. Once H&M opened their doors, chaos broke out as shop floors were mobbed, displays knocked over and scuffles broke out. It was a similar situation online, as the huge demand repeatedly crashed the Swedish retailer’s website. If you missed out, never fear – you can find pieces of the Balmain x H&M range on eBay (as long as you don’t mind paying ridiculously inflated mark-ups…)

 

Prada Fashion Film

Italian luxury house Prada has released a surreal fashion film celebrating the brand’s new Olfactories fragrance collection. Graphic fragments float across the screen to form abstract meanings, each dreamlike sequence reflecting a different ‘chemical collage’ scent. The range has been created around the notion of exploring the subconscious mind, using fragrance to trigger the wearer’s memories and impressions. Cheaper than therapy, we guess, although you’ll certainly smell nice in the process.

 

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Kenzo Shoots Instagram Stars

Kenzo, our fave off-the-wall French label, has created a new editorial for its revamped website, featuring a selection of fresh new faces found on Instagram. Showing off Kenzo’s cosy A/W15 outerwear styles are uni student/artist/actor Zaina Miuccia and LCF student Maximilian Davis, alongside model Sahara Lin This isn’t the first time a fashion brand has turned to the Internet to find models – last year Marc by Marc Jacobs famously sourced cool Instagram types for their S/S15 #CastMeMarc campaign. The idea is to put the spotlight on creative young talent with an influential social media presence, rather than using polished cookie-cutter agency models. Doesn’t hurt to be good-looking, of course.

 

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Alexander Wang x The Weeknd

Bringing the worlds of fashion and music together, New York-based designer Alexander Wang has announced a new collaboration project with singer/songwriter/producer The Weeknd. Wang is no stranger to musical collabs, having previously enlisted names like Missy Elliott, Rihanna and A$AP Rocky to work with him in the past. Featuring pieces like hoodies, tees and bandanas, the limited-edition WANGXO capsule collection will be inspired by The Weeknd’s lyrics, along with his ‘XO’ logo. Keep an eye out – the range is set to drop later this month, and we bet it’ll sell out fast.