Talk us through the designs in your new collection?
The collection was designed for a young and energetic woman. I want the person to wear my clothes to have fun with it. To enjoy the moments they will live while wearing my designs. I appeal to evoke a feeling of youth.
It all started from tapestry and objects from the Baroque and Rococo periods. I translated distinctive characteristics of the furniture from this era into the clothes. For example, the fringes and the cross-stitch technique. It was all about looking at the joy and the decadence of an idealised period from a contemporary point of view.
Dematerialization is an idea developed in conceptual art in which the art piece itself is no longer a material. I applied this idea into the concept of Baroque, reinterpreting old techniques and aesthetics. The name of the collection refers to the creative process behind it. A process in which the aesthetic of the Baroque was evolved but its scene remains the same.
What can we see from you next season?
I just started my MA at Central Saint Martins and I am really excited about this new step. I want to develop my identity as a designer and experiment much more. I am currently working on a very personal project I feel very emotionally attached to it. You can always expect my designs to be young, fun and fresh.
Photographer: Sam Hiscox
Hair & make-up: Mimi Pixie
Models: Maja, Estefania & Ellie (D1)
Brana & Natasha
All designs SEVALI SS2016
Instagram – @sevali_