Music Monday: Hiérophante ‘Clichés’

How to make an original cliché? This may be an oxymoron, but that is exactly what musician and videomaker Hiérophante has set out to do in this video.

By bringing together some popular hashtags on social media we get a small insight into the cliches that are part of daily life.

Hiérophante says, “I took advantage of our tendency to be unoriginal on social media to make this animation. Everything from images search to editing is made “by hand” without any automated software. Some people point out to me that some similar videos already exists so it seems that making a video about clichés is a cliché too…”