Despite the reoccurring use of the Coca-Cola slogan and transferable print imagery of the Coca-Cola pin-up girl, a strict rule of consistent aesthetic is absent. Noting inspiration taken from the birth of Venus, Nicole Wermers, Oliver Michaels, Industrialisation, Alexander Liberman, rhythm and texture, Fyodor Golan ignores any conventions of a concentrated and rigorously adhered concept for this season.
One look into the catwalk show was a prime example of Podgorny and Frydman’s thirst for creating attention-grabbing designs, with a triplet of neon looks in pink, yellow and orange that walked the runway in a threesome. Elsewhere, lime green paired with deep purple velvet ticks the FG box, as well as the red satin pieces that encapsulated the novelty factor of including the faces of brunette pin-up models.
AW16’s catwalk showcase initially began with structures that echoed a late 60’s feel, from the flute sleeves, pussy bows, a-line shapes and circular cut-outs. By half time, this collection couldn’t be further from a 60’s association – but rather a homage to 90’s dark fray-edged denim, neon party colours and silver metallics.
There’s an indisputable chaos to the make-up of the designs too, and perhaps that’s why Fyodor Golan has become known and loved as one of the more wackier labels showing at London Fashion Week. The layering and texture clash, combined with opposing prints and colours sometimes seem illogical, yet ultimately they come together as one for the end result and ironically, we’re guessing that this madness is in fact incredibly well thought out. In summary, Fyodor Golan doesn’t need a coherent theme to make sense each season, the sense lies within the eccentric quirk and unorthodox flavour that defines the brand as a whole, 24/7.
Check out more pics from the show below, and the rest of our London Fashion Week coverage.