Video: FENTY PUMA BY RIHANNA Debuts at NYFW

Rihanna, the undisputed queen of cool, has debuted her frosty collection with sportswear royalty PUMA at New York Fashion Week.

Since partnering with the brand in December 2014 with her beloved creeper launch, Rihanna has led the company in a totally new direction. By using models of the moment, sister duo Gigi and Bella Hadid, and also aiming for genderless clothing which would appeal to both men and women, Rihanna has not only changed the perception and idea of sportswear but also proven her designer credentials.

Expanding on her success from her footwear collection last year, Rihanna credits Japanese street culture mixed with gothic undertones for influencing her new collection. Accessorized with nose rings, rosary style body chains, and a statement black lip, this collection emits a tough as nails attitude that matches the ethos of Rihanna’s new vision for Puma.

The collection itself consists of dresses, bodysuits, long sleeve tops, jackets, hoodies, and a bomber jacket fit with two pockets for you and your beau. Effortlessly showcased by highly sought-after models such as the Hadid sisters, as well as the likes of Naomi Campbell and Anna Wintour in the front row, we predict yet another successful and sold out collection from the leading lady of Puma.

Check out what Rihanna has to say about her debut collection for PUMA.

FENTY PUMA BY RIHANNA AW16 COLLECTION PREMIERES AT NEW YORK FASHION WEEK – Web Magazine-Blogger Video from Bader Media on Vimeo.

Check out the video of the show below! The collection will be available from September.