Invites read “Dance at high temperatures to the hottest mixmasters in town”, and beyond the supermarket tropes, the collection was thematically dominated by a nod to the 90’s days of dance club raves. Inspired by one of the most iconic nightclubs of Northern England, “VIBE” logos were reoccurring and displayed with club flyers and raver artwork from the archives and the iconic smiley face. Grouped with large circular sunglasses and a pale washed out double denim combo embroidered by Scott Ramsey Kyle, the collection takes it’s wearer back a decade to the best of England’s under-cuff party heritage.
The presentation was furnished with moving image footage of models clad in full House of Holland SS17 dancing like Bez from the Happy Monday’s in the ‘Step On’ music video. Despite the undeniable novelty to this collection, this is a practical answer to any rave attire dilemma, with big beads and oversized peace sign, smiley and cross medallions as effective stand-out accessories.