Notes on the collection explained the luxuriously royal element to this season, explored with adorned prints, classically atmospheric soundtrack and the grand projected show backdrop. Looking back on the 17th century period where Baroque opulence was at the centre of the world’s attention, architect Nicodemus Tessin the Younger used this style when designing Sweden’s royal palace, Kungliga Slottet. “Built between 1700 and 1754, Tessin’s original plans did not come to pass as King Karl XII – the reigning monarch of the time – disliked many of the architect’s extraneous flourishes and made changes to the palace to make it more minimal,” it explains. Perhaps this is where Tiger of Sweden’s unique mix of minimal beige suits paired with detailed, fanciful prints come into play.
Smart poplin shirts padded out the more complex pieces, all the while upholding the perfect balance between the old and new, and the extravagant and understated. Although Tiger of Sweden’s heritage is always at work, the brand’s re-evolution in 1993 has since seen a focus on creating sophisticating and stylish clothing for men with modern taste at the heart. Offering a deluxe and ever desirable collection for SS17, we eagerly await what’s next in store for the innovative fashion house.