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LFW SS17: Belstaff

Tuesday 20 September 2016

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Belstaff, renowned for its practical and effortlessly stylish outerwear, has spotlighted the travelled individual at the centre of its attention and inspiration since first establishing in 1924. Recent collections – in both women’s and menswear – have identified this nod to the fashionable nomad character, a character that has helped to cement the Belstaff brand to be “steeped in the spirit of adventure”, and establish it as an British heritage fashion name with 92 years under its belt.


This season, titled ‘Across the Wilderness’, was notably spawned by the intriguing and inspiring story of Augusta and Adeline Van Buren, on the centennial anniversary of their epic 5,500 mile motorcycle journey across America. Campaigning for the right of women to serve in the US armed forces as messengers and dispatch riders, the Buren’s bold and intrepid efforts fundamentally cast a light towards the female vote. In homage to the first women to ever ride from coast to coast, SS17 encapsulates the military attire the Buren’s wore on their travels, the same adventurous, lionhearted attitude they embodied and the testing landscapes they would have rode through.


Rewinding back through the design archives shows that Belstaff was the first to produce waterproof wax coats for motorcyclists, which has since become an iconic element of brand’s rich history. As proud owners of this accolade, it’s no surprise to find the SS17 collection presentation featuring motorcycles and models clad in the Whitaker moto jacket and Marton riding trouser made from contrast double-face lambskin nappa and a water-resistant lightweight nappa. Continuing with the hint of Americana that we saw in the Women’s Pre-Spring 16 collection and the Men’s SS17 collection inspired by the film On Any Sunday, the star motif is taken from America’s fascination with motor-racing, making no compromise on the recoccuring 70’s rock ‘n’ roll sentiments that continually thread through Belstaff’s most recent collections.

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