Many of London’s notable young fashion designers have signed a letter from PETA
The letter opens, “As future fashion designers, students at Central Saint Martins have a unique opportunity to influence the next generation of consumers by embracing the trend towards cruelty-free fashion.” PETA highlight the increasing availability and demand of vegan and eco-friendly alternatives, which mean similar affects can still be achieved without needing to harm animals, as seen in Shrimps’ designs (see above image).
The fur industry is certainly on the decline, with 85% of designers at London Fashion Week not using any in their autumn/winter 16 collections, and numerous big names having dropped the use of fur, including Giorgio Armani, Hugo Boss, Diesel, Calvin Klein, and The Kooples. However, major fur companies have been trying to survive by offering fashion students expensive animal skins or pelts in exchange for tempting offers of sponsorship.
Instead the letter encourages students to use vegan materials, highlighting that animal fur is “not ‘fabric’, and it’s not ours for the taking. It belongs to the animals who were born with it and need it.” PETA underlines the extreme cruelty of the fur industry: “Every single bit of fur comes from an individual who was likely killed by painful means after spending a miserable, terrifying existence confined to a tiny barren cage.” With this horrible reality, hopefully students will choose not to contribute to the suffering of animals by no longer using real fur and refuse sponsorship offers from the fur industry.