G.Kero’s playful AW16 campaign by Alice Moitié

Photographer Alice Moitié has created vibrant, joyful images for G.Kero’s latest campaign. Showcasing the French brand’s Fall/Winter Collection, the shoot took place around Paris, both in unrecognisable places and iconic locations, such as the Arc De Triomphe, where actress and model Charlotte Le Bon lounges across a car.

The campaign is fun, playful and mischievous, with other images seeing Le Bon playing with a cute dog, cheekily climbing statues, and looking carefree on the carousel and swing chairs of the Fête des Tuileries, There is a candid, natural and authentic feel to the shoot, aided by Le Bon’s relaxed and cheeky poses.

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This mood is emphasised with the bold, highly saturated colours of the snapshot-like photos. Moitié, who has previously shot various campaigns for G.Kero, has an informal and fun photographic style that perfectly matches the laidback clothes designed by G.Kero, with the campaign showcasing more of their trademark playful prints.

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G.Kero was founded by artist Marguerite Bartherotte when looking for an alternative to painting on traditional canvases, and as a result designed multicoloured statement clothes, using high quality fabrics to create hand painted works of art. The brand is inspired by everything that brings us joy, which is certainly reflected in their current collection.

Moitié’s personal work is as equally fun as this shoot, and even more authentic and revealing, and she continues her raw, playful style throughout her commissioned work, having also shot campaigns for i-D, Elle Magazine, and Puma.

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