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Gucci’s 4 Rooms comes to Dover Street Market

Monday 17 October 2016
Words Spindle

Gucci has unveiled an exciting new project: Gucci 4 Rooms. Blending art, fashion, and gaming, the rooms can be experienced both virtually in an online game and in person at Tokyo’s Gucci Ginza and Dover Street Market.


Creative Director Alessandro Michele commissioned three Japanese artists to each create a room with a different theme based on Gucci’s aesthetic and the motifs he has brought to the fashion House, while also incorporating their artistic own style. Brooklyn-based artist Trouble Andrew also contributed to the project, creating a secret art installation for the site – the Ghost Room, which you can only enter after collecting the ghosts that appear in the other rooms – as well as artwork in the Elephant Room at Dover Street Market Ginza.


The Word Room was created by Daito Manabe and draws from the lexicon created by Michele for his women’s Fall/Winter 2016 collection. Chiharu Shiota designed the Herbarium Room, which incorporates the Gucci House pattern of the same name, featuring this pattern of flowers, branches and leaves under the artist’s signature web of red yarn. The Garden Room, as the name suggests, incorporates images of animals and plants from Gucci’s catalogue of garden imagery. It was envisioned by Mr. and also features his iconic manga characters.

The installations will be on display at Gucci Ginza until November 27th and at Dover Street Market until October 24th, and can also be explored online in the immersive interactive game.