According to Uniqlo’s website, the aim was to reinvent “basics to be anything but basic” and to create “a collection that transcends trends and becomes an ideal expression of who we are.” The collection, which is now available online and in store, features outerwear like bomber jackets and
wool coats, knitwear with polo necks and long-line cardigans, as well as striped shirts, sweats, plain t-shirts, simple trousers and skirts. Many of these basics are available in bright colours, so while they are simple, they’re certainly not boring. The line also features accessories of mittens, a scarf and a sling bag.
Lemaire is an ideal choice to design a range of basic essentials, for his designs for his own label are minimalistic and classic. His clothes are stylised, but definitely designed for practical wear. This approach fits Uniqlo U perfectly, with the website stating, “Every form is made for function.” Lemaire wanted to bring quality to everyday clothing without raising the price. The trick to this, he explained to the Telegraph, was to bring “richness to the material without necessarily being expensive. It’s very much the attention you give to the development of the clothes that makes a difference.” This ethos is one we don’t see enough of on the high street, where disposable fashion has taken over and levels of quality have severely dropped in recent years, so it is refreshing to see a brand producing affordable clothing that doesn’t scrimp quality.