Music Video Monday: OK Go – The One Moment

OK Go are famous for quirky music videos that are often elaborately staged and shot in impressive single takes. Ever since 2006’s ‘Here It Goes Again,’ featuring their iconic treadmill dance and winning a Grammy, the band have released an array of highly creative, innovative videos. Dance routines continued in videos such as ‘I Won’t Let You Down,’ and ‘White Knuckles’ saw the band joined by a series of performing dogs. For ‘Needing/Getting’ the band drove a car around a desert track to play the song, hitting various instruments on their way. The band have even recorded a video in zero gravity with ‘Upside Down & Inside Out.’

Their latest video for new single ‘The One Moment’ is another hugely impressive stunt. Opening with a sudden burst of frenzied activity, with exploding pots of paint, shattering glass tanks of water, smashing brightly coloured baubles, erupting water balloons, and a series of guitars being blown up. “What you just saw was real and it took 4.2 seconds,” reads a caption, “Here’s the same moment,” and we see the process slowed right down to capture every effect.

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The detail in the video is astounding – there are a couple of moments where a photobook will flick through images of lead singer Damian Kulash miming along to the song in a stop-motion effect, timed to perfection. The video is certainly a visual treat, with stunning bright colours and startling stunts throughout.

A behind scenes video shows the huge production behind just 4.2 seconds of footage, revealing the process of orchestrating so many complex stunts in a short space of time. “Every single event had to have an exact, time, we literally have a spreadsheet with the frame number in the video,” explains Kulash, who also directed the video. To match the song, which is about “those incredible moments in life when you feel most alive,” the band and crew wanted to shoot the video in just one take, however, “There are no robots fast enough to record the whole thing, so we had to do it in separate chunks, and each of those chunks we really only had to do once,” as Kulash explains, “One take, one shot, one moment, that is the metaphor.”

Watch the video for ‘The One Moment’ below: