Watch Jitrois’ short film, ‘Another World’

  • Words: Spindle

Jitrois, the French leather brand, have cut together behind the scenes clips and found footage to make a short film titled ‘Another World.’ The film was originally premiered during Jitrois’ SS17 presentation at Paris Fashion Week in September. The cult label’s head of digital, Céline Rey, created the film, which opens with a voice explaining how sixty years ago leather was seen as “vulgar” and was therefore “denounced.” The short film cheap viagra in sydney clocks over the years, and swirls through imagery with a collage, moodboard-like, lo-fi feel.

‘Another World’ reflects the brand’s founder Jean Claude Jitrois’ vision of making leather sophisticated and beautiful, maintaining high quality, and reinventing ways to remain innovative and current without giving in to the mainstream. Jitrois are known for having collaborated with a variety of creatives in the past, including Karl Lagerfeld, Rankin, and Jean-Baptiste Mondino.

Watch ‘Another World’ below: