Barbour International connects with its motorcycle heritage for AW17

For the first time, the 80-year-old motocycle brand Barbour International – and younger brother brand of Barbour – debut their collection at London Fashion Week Men’s. As their first season being showcased, the brand sought to capture the past, present and future of the label, with a multi-sensory journey through the rich Barbour International archive. With the AW17 presentation acting as an education of the heritage of Barbour’s lesser-known division, it’s vivid history since 1936 was exhibited – including photographs of it’s famous wearers including the legendary Steve McQueen.

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Photo via Barbour International.

During the presentation, artist Robert Montgomery – known for his poetry billboards – hand-customised four Barbour International Original Wax Jackets with his poetic words in front of onlookers.

Barbour’s Global Marketing Director Paul Wilkinson commented on the brand: “Barbour International is now a true standalone brand with its own lifestyle and attitudes. We wanted to deliver an experience that gives everyone a strong sense of Barbour International’s authenticity and heritage since 1936, as well as celebrating the brand’s modern day success.”