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Katie Eary hosts the ultimate 70’s pyjama party for AW17

Tuesday 10 January 2017

Is it just me or has London taken that ‘Instagram clothing architecture’ a little too seriously – suddenly every fella is so clinical and mono like a vacuum packed version of someone you only just saw outside The Breakfast Club a second ago. It’s a double-take existence. So it’s a ‘ta very much to Katie’ for parading the romantics down the runway once more. Taking what looks like inspiration from 70s club kids, I’m picturing ‘the morning after’ a hidden Soho parlour – where the creatives daze their way to an offy at 7am for Ribena in their silken dressing gowns.

Teddy bears are the only companion, and nightwear fits right in for the morning ‘commute’. It’s like a young and credible Hugh Heffner generation. Elsewhere the knitwear is toyed unconventionally – from exaggerated cropping to sparky frayed hems and an inside out impression. It’s inspired and completely unravelled. Maybe it’s a Central Saint Martins student that trialled his first every adulthood dry clean – it didn’t go to plan but he looks completely majestic in fucking up. Let’s also not forget the acid tripping amphibian print, the psychedelic wallpaper print, and crushed velvet coats with tinted aviator specs. Browns and rusty oranges become the hero tones, and Daisy Lowe also hangs with the boys by providing a Bridget Bardot strut down the catwalk. Hats off to Katie Eary’s pyjama party!

View the collection below: