Yesterday, on Valentine’s Day, Diesel revealed ‘Make Love Not Walls,’ their new campaign of images and short film directed by fashion photographer David LaChapelle. The brand take a jab at President Trump’s declaration to build a wall between the US and Mexico, as well as breaking down the barriers such as class, race, gender, and sexuality, that can divide us. “#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. Diesel wants to tear down these walls showing that a brighter and exciting tomorrow is possible,” reads the label’s website. The campaign sees a diverse casting of models leap over a literal wall to join each other, showing all kinds of friendship and love across ‘barriers,’ depicting a same sex wedding, and celebrating unity and equality for all. The inflatable rainbow-coloured tank from the video and images will be making its way around the world to spread the campaign’s message, making an appearance in London today before heading to Milan, Shanghai, New York, Berlin, and Tokyo.
Diesel have a history of challenging the status quo, breaking down barriers, and providing social commentary in their often provocative advertising and imagery, with LaChapelle having previously created a 1995 campaign for the brand that saw two sailors kissing, reflecting the brand’s commitment to equal rights. “At Diesel, we have a strong position against hate and more than ever we want the world to know that,” said artistic director Nicola Formichetti, and indeed, the campaign’s powerful message is perfect for the uncertain, worrying, and polarised political climate of today, reminding us to reject hate and discrimination, and to focus on loving one another. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve,” added Formichetti.