The idea behind Joseph’s autumn/winter 2017 collection was both the idealised feminine and the idealised masculine, and how these mirror each other. The result was a collection that took typical feminine symbols such as soft knitwear, floral prints, floaty fabrics, and sheer pieces, and contrasted these with typical masculine signifiers including tailoring, suits, classic outerwear, and military styles. Tapestry prints, regal silhouettes, sateen fabric and lace was juxtaposed with glossy PVC, fraying seams, rigid tailoring and stiff fabrics. The collection combined these masculine and feminine staples and symbols in a way that felt perfectly balanced.
Traditionally masculine, suits were feminised with floral prints and pink hues, while a delicate sheer floral top was toughened up with a leather jacket and trousers. Other key looks included a delicate white dress overlaid with a scarlet cape like layer on one side, a silky and floaty black and white printed dress, and an oversized knit jumper with extra long, unravelling sleeves. A variety of jackets in PVC, military inspired jumpsuits, outerwear staples, and roll neck jumpers were also on display.