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Why the MAISON the FAUX show was needed this New York Fashion Week

Sunday 12 February 2017

With the title of the show ‘Faux Cosmetics’ I suspected that I was about to witness a makeup brands promotional presentation, however this was far from a dry sales affair.

MAISON the FAUX gave us an exhilarating show which consisted of gender fluid styling, men and women wearing ‘killer’ thigh high patent boots, teamed with fishnets, scarfs, shaggy hair, disheveled makeup, sheer fabrics and bondage.

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In terms of commercial, the collection consisted of fabulous ‘power women of Wall Steet-esque’ 80s vibe shirting, trench coats and scarfs, which paired away from the outrageously fun show styling I can see buyers picking up on, reminiscent of early Gaultier.

The Arnhem based brand is headed up by designers Joris Suk and Tessa de Boer, yesterday their show with Bonnie Tyler’s Total Eclipse of the Heart booming and saw fabulously dressed male and females throwing rubbish to the end of the catwalk,  brought not a collection, but a message for us all –  be who you want to be, wear what makes you feel fabulous, and have fun. Don’t waste your time dwelling on the rubbish. Positive, creative, liberal people unite and MAISON the FAUX brought us that feeling.

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I’m really excited to see how MAISON the FAUX progress over the next few years, the designers say there’s plans for a Beirut brand store, a human-scented perfume line, an album and a reality tv-show.

You can check out the brand here.