Opening Ceremony are donating all profits from their ‘Action’ capsule collection to the ACLU

  • Words: Spindle

This year Opening Ceremony chose to skip New York Fashion Week, instead showcasing their latest collection at the New York City Ballet. Entitled ‘The Times Are Racing,’ the show took place on the weekend, a provocative and politically charged performance that was soundtracked by Dan Deacon and choreographed by New York Ballet star Justin Peck. The ballet also featured a symbolic narrative, following principal dancer Amar Ramasar, a Trinidadian/Indian-Puerto Rican dancer and one of the few non-white dancers in the company.

This innovative way of showcasing fashion debuted their Autumn/Winter 2017 collection, as well as their Action capsule range of hoodies, tees and tanks that bore slogans like DEFY, FIGHT, PROTEST, ACT, UNITE, and CHANGE, all of which feel very timely in today’s political climate. Now, Opening Ceremony have announced that 100% of the Action collection profits will be donated to the American Civil Liberties Union, which works to defend and preserve the rights and liberties of individuals as guaranteed by the Constitution and laws of the United States. The fashion brand has fundraised for the ACLU before, holding a three-hour sale last year. Since Friday, the ACLU have received over $24 million in donations, which is over $20 million than they usually receive in a whole year, and an amazing fundraising feat.

The Action capsule collection is on sale on their website.