The first day of London Fashion Week saw some inspired catwalk shows, presentations, and events. The Painting Rooms at Durham House East are hosting numerous presentations across the weekend, and we’ve collated our top picks from Friday, ranging from fashion film screenings to Steventai’s cosy AW17 collection.
Steventai’s AW17 presentation saw gentle neutral colours, delicate pleated dresses, soft knits, wrapped layers and drawstring ties. Glasses were the main accessory for this relaxed collection, which featured simple and natural hairstyling and makeup, and invoked a sense of youth, innocence, and tenderness. There was a pyjama-like style to many of the pieces, with the dresses having a nightwear feel, one look was a co-ord of printed shirt and trousers, and a pair of slippers were emblazoned with ‘sleep now, work later,’ a motto that perfectly fits the laid-back collection.
To launch Rue St, a new line of contemporary footwear, a fashion film was shot around the streets of London’s Soho, capturing the street style vibes of their first collection, which is named after the vibrant area of London. The collection features shoes in a variety of styles, and bright colours are used throughout. It will be interesting to see how this new brand develops as they produce more collections, although they’re certainly off to a good start with this slick yet edgy collection and short film.
The ‘CC2S’ AW17 collection is inspired by being a millennial, and both the confusion and contradictions that designer Charli Cohen feels as part of this generation. Exploring the nostalgia of an analogue childhood that transitioned into a digital world, the collection takes influence from the internet and technology, with models in the presentation even staring at their phones. The colour palette was rooted in sandy tones and greys, with the occasional pop of powder blue, metallic gold and bold black and white. A deconstructed piece of outerwear was shown on a mannequin, with large sleeves and the lower part of the jacket attached by a harness across the body instead of solid fabric, with the many straps branded with the word ‘consumed.’ Another harness-like piece was seen worn over a simple high neck white top and black trousers, with the collection’s title across the straps. The collection’s silhouettes were inspired by the 90’s, but updated to reflect the strange world we live in today, seeing full length looks with straps and fastenings on them, appearing both retro and futuristic at the same time.
PF17 Preen Line
Another brand to showcase a fashion film was Preen, with a disjointed, jump cut heavy, almost stop motion video. The trippy video takes place in a dark, rather eerie building at night, showing a model move through the halls before trying on a variety of looks from the new collection.
She tires on look after look, parading around in front of the camera like a girl in front of her bedroom mirror. Featuring a electronic soundtrack, there’s a fun and slightly sensual tone to the film.