If you think pop music is all starting to sound the same, then Shaima is here to prove you wrong. The London-based artist is reinventing pop music with her eclectic mix of traditional pop and Arabic overtones.
Born in West London to an English mother and a Pakistani father, the 22-year-old started pursuing music after experiencing the magic of seeing her first live show. Since then she began vocal lessons, taught herself to use the music software Logic in order to create demos, and even went out to L.A. to find vocal specialist Seth Riggs. We like some grit and dedication over here at Spindle, and all of Shaima’s hard work has paid off on newest single ‘Phenomenal’, which is just that.
Shaima’s music represents her ethnic background, staying true to her roots while exploring the boundaries of pop music. “It was important that I explored my ethnicity through my music… My music isn’t fusion as such — I like to think of it as pop with some chili powder on it,” Shaima explains.
Mashing together pieces of rap, house and pop, while reinventing it in a way that keeps it fresh, it’s a taste of something unique and exciting. In ‘Phenomenal’ Shaima describes the ways her love interest breaks her heart and lets her down as ‘phenomenal’, breaking from the traditional pop narrative and providing a brand new frame for heartbreak. All these unique variations might seem too peculiar to come together, yet Shaima seamlessly blends these different influences in a way that will have you singing along after a first listen of the chorus.
And as a very special treat, Spindle are premiering the remix of ‘Phenomenal’ by Leeds based DJ/Producer, A Lister, check it out here: