Fashion Film Friday: Kenzo “Gidi gidi bụ ugwu eze (Unity is strength)”

  • Words: Cassandra Joseph

The flic of the week goes to Kenzo’s latest fashion film. We would say the Parisian brand are truly excelling with their fashion films at the moment, each one better than the last. The film begins with two impeccably dressed gentlemen, welcoming us into the Igbo town of Nsukka in Enugu State, Nigeria. They are wearing the exclusive Kenzo SS17 line, resourcefully styled by Ibrahim Kamara.

We are invited into the everyday lives of the street-casted models. Nigerians are telling their own story which is really refreshing to see. The Director, Akinola Davies Jr describes it as “celebrating Igbo culture and traditions, showing that beauty is always present when there is a commitment to the celebration of culture”. The enchanting African drums mixed with the whimsical ambient tones seamlessly compliment the film and it’s visuals, especially the opening cybernated credits against the rural settings. It’s a stunning 6 and a half minute film which truly gives us a glimpse into Nigerian youth in a stylised yet conscientious manner.

Akinola Davies Jr aka @Crackstevens wrote a little bit about making the film. ” It was incredible from start to finish to work with people I admire & fitting that a project about a community was topped off with a party for another community. To anyone who has watched or will watch especially those from diaspora communities this film was made with you in mind in an effort to tell our own stories, to re-imagine and preserve them. I hope it’s a small contribution to us understanding our agency and power. Love is the power – a very proud & emotional 32 year African Man”

 

Director: Akinola Davies Jr
Photographer: Ruth Ginika Ossai
Stylist: Ibrahim Kamara
Make up: Afrolion
Hair: Angela Ogdu & Oluchi Jacinta
DOP: Victor Ojevkwe
Producers: Julie Vergez & Wale Davies

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If you want to see more pictures you can head to Kenzo’s site, you can also purchase a zine from their trip to Nsukka here.