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Music |

Introducing: Joy Crookes

Friday 14 July 2017

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Joy Crookes is making 2017 her year with the highly anticipated release of her EP, ‘Influence,’ off the back of two luxurious and sophisticated modern pop singles ‘Bad Feeling’ and ‘Power.’

Hailing from Elephant & Castle, South London, the 18-year-old singer-songwriter has a signature mature sound that is influenced by some of her favorite artists: Massive Attack, Black Uhuru, and Young Marble Giants. Joy spent time browsing the rack at HMV, as well as other independent music shops in the heart of London, looking for rocksteady, reggae, ska, and dub music records. The diverse genres that she exposed herself to were intentional and helped develop her musical style. “Your musical knowledge is like your color palette. If you’re Monet you need a lot of colors to make your masterpiece,” she says.

Joy aspired to be a singer from a young age, but she received little support from her peers growing up. Despite other people’s opinions, her parents had instilled focus, ambition, and independence in their daughter. Her father moved from Ireland with very little money, put himself through a school degree, and ultimately started and built his own successful business. Meanwhile, her mother was born in Bangladesh and through hard work and dedication, ended up managing a chain of cafés in London. The hustle mentality was ingrained in Joy from a young age.

In addition, the vast musical knowledge that she amassed contributed to being signed at a tender age of 15-years-old. Joy added to her musical success just over a year ago when she received a publishing deal for her songwriting. Her writing is heavily impacted by her experiences and she views her songwriting as a type of therapy. Joy draws from several aspects of her life including growing up in an urban area of London, being the child of immigrants, and living in the current social climate, as heard in her songs ‘Poison,’ ‘Hands Up,’ and ‘Power.’

Have a listen to ‘Power’ here:

For Joy Crookes, 2017 is looking like it may be her year as she prepares to release her debut EP ‘Influence’ on July 21st. The singer-songwriter will also be headlining a show on July 26th at Corsica Studios in London that promises to be nothing less than incredible.

Tickets to see her live at Corsica Studios here: Live Nation

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