Keeping the Fans on Their Toes

  • Words: Giulia

Being an artist in today’s ever-changing music industry means changing up your sound and image. Actually changing your sound is a scary concept, because you constantly worry about if your fans will still be interested in your new music. I am currently battling with these thoughts as I am going through a creative change with my own music. Right now I have lots of country and rock influences, but I feel like I want to explore more mainstream pop. Pop is so fun and refreshing to listen to. Also writing songs that make you want to dance makes the whole process more enjoyable.

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Lately I’ve been listening to Dua Lipa, Ariana Grande and Clean Bandit. Their songs have such summer vibes and really get you in the mood for whatever warmer weather brings. I’ve been going to plenty of gigs and festivals recently; this weekend I am really looking forward to Lovebox festival in Victoria Park. Frank Ocean is performing which is going to be amazing – last month was his first performance in 3 years! This will be a really memorable experience. Recently, I have been listening to a vast variety of artists, such as Grimes, Tame Impala and Metronomy – they are quite experimental and mesmerizing to listen to. Give them a listen if you haven’t already. They will not disappoint.

Speaking of memorable, style icons Madonna and Lady Gaga are renowned for their crazy and bold fashion statements. Madonna has evolved from dramatic 80’s wild child, to the iconic pointy bra look and each of the looks that she has gone for have been memorable in every way because people didn’t know what was coming next. It was always exciting when the next look came. Lady Gaga went from the platinum blonde wigs with the block fringes and bodysuits to the infamous meat dress. This is how they have managed to sustain such a long prosperous career – they have evolved both musically and stylistically. Change isn’t always a bad thing.

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As an artist I think you always have to keep the fans on their toes, but at the same time, change up your sound for yourself to find out what you really like and what direction you want to go in. No one stays the same. Music taste is dynamic and ever-changing; as we go through life it will never stay the same. Studies have shown that younger people tend to be more interested in popular music, but around the age of 24, it starts to veer away from popular music and into more of what you actually like. This is important to know when targeting your music at a demographic.

Why not try and listen to some new music, either bands or artists you have never listened to or a genre of music that you don’t normally listen to. This could help you find out who you really like and broaden your horizons. Try something new this week!