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The San Miguel Experience

Thursday 06 July 2017


Premium Spanish beer brand, San Miguel, is providing experience seekers with an evening of bespoke events, as it debuts ‘The San Miguel Experience’. The three-day event will include intimate talks with Channel 4 explorer, Levison Wood, the chance to soar over New York via VR, find out what it takes to become an Instagram influencer and much more.

San Miguel brand ambassador, Levison Wood, will share his globe-trotting adventures over a series of talks (and a pint) from The Nile to the Americas providing rich insight into the compelling experiences that formed the sell-out tour and the renowned “Walking the…” series.

The San Miguel Experience will give tech fans the UK premiere of Birdly, a critically acclaimed VR experience that recreates the wind, sights and even smells of flight. Birdly will transport guests to the clouds above New York, soaring over the city’s iconic skyline in a first for UK shores.

The event at One Marylebone between the 19-21st July between 5–11pm will inspire consumers to experience more with a series of premium masterclasses, live demonstrations and workshops for attendees to get hands-on with, including:

  •      Mike Kus – the photographer and Instagram influencer will share his tips from behind the lens that has seen him amass over 800,000 followers
  •      Dinara Kaska – the former architect, turned pastry chef who uses experimental 3D techniques to create edible treats that have architectural beauty
  •      Belinda Kirk – the social explorer, has embarked on a 10-year journey to give groups of people the opportunity to discover a new world of exploration

The experience brand will compile a new rich list of 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that reflect the values of the brands in Autumn.  Experience-rich consumers can also nominate themselves or friends at SanMiguel.co.uk.

Guests will have to purchase tickets in advance from: www.sanmiguelexperience.eventbrite.co.uk, there are no ticket sales on the door.

Attendees have two ticketing options, Gold and Platinum. A Gold ticket costs £25 and includes access to all the experiences, 1 x drinks token, 2 x tapas dishes and a San Miguel-infused cocktail. The Platinum offering costs £35 and includes access to all the experiences on offer, 4 x drinks tokens, 3 x tapas dishes and a San Miguel-infused cocktail.

About Carlsberg UK

San Miguel under licence by Carlsberg UK, as well as holding the UK brand licence for Mahou and the Brooklyn Brewery craft beer portfolio. Carlsberg UK also brews and sells premium quality beers, including Carlsberg, Carlsberg Export, Poretti, Grimbergen, Celia and Tuborg. To find out more about the company, its brands and sustainability work, visit:www.carlsberguk.co.uk or follow the story on Twitter @CarlsbergUKCorp.