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Q&A: Constance Victoria X Superdry

Thursday 26 October 2017

It’s that time of year again: the leaves are changing, and even though it’s been a mild autumn so far, we all know that the winter weather is approaching – and fast. Fortunately, today sees Superdry’s launch of their AW17 range of jackets, featuring a special collaboration with British photographer Constance Victoria.

It is the denim Sherpa Girlfriend jacket that steals the show, and which the brand has challenged up-and-coming London fashion photographer Constance Victoria to photograph. Three different models, three different personalities, three different styles – all rocking one versatile jacket. We can’t get enough of the images, which showcase Constance’s knack for bringing out her subjects’ vibrancy and individuality. We sat down with Constance to chat about her photography, models and collaboration with Superdry…

What you do in a non-generic way?

I am a London based fashion & portrait photographer/influencer with a passion for the arts to put it simply!

We’re millennials, many of who have an appreciation and hobby for photography – how did your personal interest develop into becoming a fully-fledged career? Call it ‘the Constance steps to success!’

When I started out in photography I actually began in the darkroom, only working with analogue cameras, developing my own film and prints at my local college as a teenager. It was only through studying at university that I actually even bought my first digital camera. I finished University and moved to London with no job and no plan and everything since then has been a fairly happy accident! I knew I wanted to be a photographer but I didn’t assist anyone, I just kind of went for it. Luckily I had a womenswear blog at the time and this gave me some opportunities to work with brands and in Ecommerce. But moving into portraiture was an organic step for me having come from portraiture at the very start of my photography life. It’s been a lot of hard work and is a very competitive industry, but I have loved the journey despite all the hardships.

What makes a major model through your personal lens?

Its great working with someone who is enthusiastic and brings their own style and personality to the shoot, no matter what their ‘look’. I do love an interesting, unique face, someone with a distinctive feature and something that sets them apart to catch my attention.

Can you explain the narrative of the collaboration and how you wanted to present the brand through your work?

With this collaboration I wanted to take the denim jacket in question and show how we could apply for any girl and any style. I decided to shoot it on various models each with their own distinctive style and aesthetic and give them the freedom to dress it up as they wish. We shot the images on analogue 35mm film to give it that raw and unedited feel and keep it dressed down and natural. We stuck to the streets of South London to give it the grungy every day vibe as well as an autumnal streak for this coming season.



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Read the full Q&A with Constance here, and shop the range on Superdry’s website.

 Sherpa Girlfriend jacket modelled by:
Paige Drury-Lawrence
Lilia Weddell
El Wood

With hair and make-up by Henry Radford