What do you get when you combine the likes of Tiffany Haddish, Tracee Ellis Ross, Rashida Jones, Olivia Wilde, Syd and Issa Rae? To our surprise, the latest Drake video for “Nice For What.” The single is a sharp contrast to the earliest work of the rapper, where he sampled angry voicemails from exes just to exacerbate the emotional effects of his melancholy hits. Drake has seemingly strayed from his old ways to create this empowering anthem for women.
Off the back of his global domination with “God’s Plan,” Drake has apparently tapped into a humanitarian & social activist energy that is a force to be reckoned with. At the beginning of this year, Drake gave away $1 million dollars to deserving fans in his video for “God’s Plan.” In his latest video, we are blessed with the presence of an unmatchable combination of powerhouse woman of all colors and parts of the industry. Unlike other infamous music videos, these women aren’t being exploited and paraded around in the video as props; instead, they dominate the entire video. Drake takes a step back and let’s these incredible ladies bask in the spotlight.
It’s no secret that the effectiveness and immediate positive feedback is due to the women at the forefront of the song’s production. Not only is the beat derived from a Lauryn Hill sample, but also the video was directed by the instant-hit Karena Evans. Only 22 years old, Evans was widely acclaimed for her work on the “God’s Plan” video, too; both of these videos have prompted social media blowups like no other. Evans is definitely one to watch.
Drake may have been in the industry for over a decade, but his 2018 releases have proved he’s still got more to say.