Her royal majesty, Beyoncé has collaborated with French designer brand, Balmain for a clothing capsule collection inspired by her Coachella looks.
All earnings from the collection will go straight to charity, namely the United Negro College Fund (UNCF), an organisation which helps, and funds scholarships for students of colour attend University in the United States. Bey has already donated to the organisation, paying a total of $100,000 to the charity earlier this year.
The collection will consist of T-Shirts and Hoodies with the same Sorority inspired logos worn by Bey during her set.
BALMAIN X BEYONCÉ • “What we all saw on those successive Coachella Weekends was nothing less than iconic. Her performance, message and music – along with the looks that we created together- made for one of those rare, indelible images that I believe will long remain in my generation’s collective memory.” @olivier_rousteing • EXCLUSIVE PREMIERE AT BALMAIN’S PARIS FLAGSHIP 44 RUE FRANÇOIS 1er, JULY 13, 7:00-9:00 PM • LAUNCHING WORLDWIDE JULY 14 @ BALMAIN.COM • #BALMAINxBEYONCE
The collection will be available to purchase at Balmain’s Paris flagship on Friday July 13, as well as other Balmain boutiques including Harrods in London and Barneys New York.
The clothing line will also be available to purchase online the next day from other selected retailers.