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The Future Of Fashion Young Designers Competition 2013

Wednesday 12 June 2013

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Words Lizzie

The biggest international fashion trade show in Europe is taking place between 6th-9th of July. Bringing together an array of professionals from the industry, WHO’S NEXT Pret-a-Porter Paris provides 55,000 buyers and visitors a clear vision of what is on offer in the ready-to-wear and accessories markets.

For the fourth season, WHO’S NEXT Pret-a-Porter Paris collaborated with Arts Thread and ran a competition for young international graduates to win the chance of showcasing their collection at the event. Over 50 leading colleges were asked to partake and the jury included Dean Davies from Dazed & Confused and Chad Kessler from Urban Outfitters. After much deliberation the 10 winners were chosen. My personal favourite is Alex Sims  ‘Engineered Species’. Her prints are out of this world. 

Victoria Sowerby 


Victoria recently graduated from London’s Central Saint Martins in Fashion Print design. Her tongue-in-cheek men’s sportswear collection ‘HIT T’North’ is inspired by English football hooliganism and 90’s youth culture. Check out those shoes.

Tarek Ben Amor (France)


Tarek’s collection is heavily denim based. Entitled TBAMOR, the collection is predominantly inspired by the oriental traditional ‘Saroual’ trousers of Tunisia. Combining his Tunisian heritage with a contemporary and urban aesthetic makes Tarek’s collection a winner.

Pavla Aleksic (Croatia)

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Pavla’s collection is is inspired by screen star Marlene Dietrich. As one of the first women of her generation to wear trousers, Diertrich is a fashion icon. Pavla designs for the modern woman, her collection is powerful, elegant and glamourous and withstands the ever changing world of trends.

 Madeline Gruen (USA)

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Currently interning for Thom Browne,  Madeline has experience in bridal, haute couture and costume design, creating custom pieces for select clients upon request. Inspired by the colours, patterns and textures that reminded her of her late grandmother, Madeline created exquisitely constructed suits and shirts.

Lucy Downes (UK)


Specialising in both womens and menswear, Lucy is intrigued by the physical construction of the garment and has mixed formal and sportswear fabrics to create a textured and geometric collection.

Caterina Belluardo (UK)


Having inherited the fine craftsmanship of an Italian shoemaker, since graduating Caterina has worked for designers at LFW and collaborated with Prescott & Mackay. I love the different textures and materials that have been used to make the pair pictured.

Asta Grigaityte (Lithuania)

Collection'gentle.MANLY' Asta Grigaityte

Asta’s passion is complex conceptual tailoring: each collection starts with a certain philosophy that is then translated into the language of fashion design using various shapes and fabrics. Combining menswear tailoring with so called feminine fabrics such as silk chiffon, sheer organza and cooler, pale colours. Asta’s collection is indicative of the strong, independent, 21st century woman.

Alex Sims (Australia)


Alex’s graduate collection ‘Engineered Species’ explores notions of evolution and futuristic plants through a high-end, ready- to-wear range of garments. The otherworldly aesthetic is depicted through the the use of digital placement prints and structured silhouettes.

Congratulations to all the finalists!

Words: Lizzie Ashby