Harry Styles for Gucci Cruise 2019

Friday 21 September 2018
Words Katie Smith

Gucci unveiled their Cruise 2019 men’s tailoring campaign, and it’s unclear whether the spotlight belongs to a confidently relaxed Harry Styles, or to his young animal companions.

On an excursion to Villa Lante, a sixteenth-century house in Italy known for its landscaped gardens and fountains, the singer was photographed interacting with baby farm animals. A piglet naps in Harry’s arms before searching his hand for a treat. A goat gives Styles a kiss before hanging out beside him on the steps. Perhaps the luckiest of the three creatures, a lamb relaxes in Harry’s lap after taking in the view from atop his shoulders, comfortably wrapped around his neck like a travel pillow.

The campaign’s animal theme is a perpetuation of Styles’ earlier Gucci tailoring work. Unveiled in June, Harry’s previous efforts found him perusing the menu of a North London fish and chips shop, embracing a chicken, and playfully fending-off hungry dogs.

The new Cruise 2019 photos, shot by Glen Luchford, feature Harry outfitted in bold prints and jacquards, sometimes adorned with patches. One lilac ensemble encapsulates the star so well that one can effortlessly picture him on stage as is, piglet and all.

The most notable piece represented is the Gucci Metal Leaves Headband. No stranger to statement headwear, Harry poses triumphantly, the gold laurel wreath-inspired band embellishing his famous locks.

Fashion is one of the many directions Styles has taken his career post-One Direction. Fresh off a solo world tour which gathered $1.2 million for sixty-two charities and sold nearly one million tickets, the Cruise 2019 campaign is a celebration of Harry’s class, individuality, and talent. Gucci released the following statement regarding the project:

“The campaign playfully positions Harry Styles’ personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes and mazes characterise the ancient surroundings.”

Take a look at the photos below ahead of the campaign’s full launch this November: