MAC’s New Positive Campaign

Monday 24 September 2018

MAC’s latest campaign #WHATSYOURTHING, made use of no special light rings or filters and showcases beauty in all its forms – be that skin tones, sex or age. As a beauty brand that caters for everyone, MAC is re-establishing itself in an authentic and meaningful way.

Speaking to Vogue, Terry Barber, MAC’s director of make-up artistry, sheds light on the latest campaign: ‘It reflects that beauty is not just about attaining an impossible level of perfection or about being seduced by celebrity endorsements.’

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@georgiapalmer’s thing is radiant and glossy looking skin. What's yours? #DewySkin #WhatsYourThing

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This refreshing campaign includes models as well as MAC employees and demonstrates the versatility of MAC products. From ‘no-make-up’ make-up to full coverage, MAC are championing that modern beauty is as individual as you want to be.

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Just a few spritz of our Fix + Goldlite can create the ultimate all over body GLOW ✨ Pictured: @harryaalexander 💥 Is your thing #DewySkin? #WhatsYourThing #MACCosmeticsUK

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This celebration of self-expression is just what we need in our current heavy filtered era. Beauty knows no boundaries.