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Moschino x H&M First Glimpse

Monday 08 October 2018

Moschino’s eagerly anticipated collection with H&M is almost upon us. News of the collaboration came in April during an Instagram live call from Gigi Hadid to Jeremy Scott, Moschino’s creative director. The duo were both dressed in pieces from the impeding collection, giving us the first look at what we can expect from the designs.

Speaking ahead of the launch, Jeremy Scott said: “I am so excited by MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”

The collection features silver, gold and sparkly fabrics, contrasting with neutral colours, and will allow customers to buy Scott’s designs at a more reasonable price point.

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Moschino & @hm @theststyle #hmoschino @itsjeremyscott @stellamaxwell @vittoceretti @soojmooj @imaanhammam @riannevanrompaey @jane_mcfarland @carlynecerfdedudzeele @pg_dmcasting @samuel_ellis #moschino #jeremyscott #stellamaxwell #soojoopark #vittoriaceretti #riannevanrompaey #imaanhammam #cerfstyle #moschino

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On October 6, the two brands took to Instagram, releasing the first photos of the ad campaign. Photographed by Steven Meisel, the set took inspiration from the 1950s. Styled by Carylne Cerf de Dudzeele, with hair and makeup from Guido Palau and Pat McGrath, the campaign featured Gigi Hadid, Imaan Hammam, Stella Maxwell, Soo Joo and Vittoria Ceretti.

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We told you there would be a lot of patterns, gold and sparkle in this collection, didn't we? ✨ #HMOSCHINO @moschino

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SO EXCITED TO SHARE WITH YOU THE FIRST IMAGE OF MY H&MOSCHINO AD CAMPAIGN SHOT BY STEVEN MEISEL STARRING @gigihadid WITH HAIR & MAKE UP BY @guidopalau & @patmcgrathreal SETS BY @maryhoward_setdesign AND STYLED BY THE LEGENDARY @carlynecerfdedudzeele 🌟 I CAN’T WAIT AS I UNVEIL MORE OF THE COLLECTION PRIOR TO THE NOVEMBER 8 TH LAUNCH 🚀 I CREATED THIS COLLECTION FOR THE FANS AS MY GIFT TO THEM 💘 #HMOSCHINO @moschino 📺 @HM

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Ann-Sofie Johansson, H&M’s Creative Advisor, spoke about the partnership, calling it “the perfect collaboration for fashion right now”, before adding “Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.”

Mixing pop, street culture, logos and glamour, we can’t wait to see more from the collection. As with previous H&M collabs, such as the recent Morris & Co. line, the latest H&M x Moschino pieces are expected to sell out fast, so act hastily on Nov 8!