Fans of the Barcelona-based brand or rather “project,” Paloma Wool, have cause to celebrate this week thanks to Liberty.
Starting October 29, the designer department store will host the direct-to-consumer Spanish brand that seems to be bursting at the seams with its seventies’ influences. The pop-up will be an eight-week-long exhibition, which gives you more than enough time to scoop a piece up for your fashion-forward friend or family member for the holidays.
The pop-up will also be accompanied with a sculptural shop-fit designed by Spanish-based designers Oscar Lo Piccolo and Charlotte Taylor of DelloStudio.
Paloma, very fittingly, announced via her Instagram story plans to produce a photo shoot with its London-based clients and followers several days after the release.
Founder and creator of the brand, Paloma Lanna Santaolalla, spoke to Vogue UK about the photo shoot, “We’re not looking for models – just people who like the project,” adding “we already got 150 emails on the first day of posting the idea, and I don’t know how many people will turn up, but we’re looking to represent everyone who wants to be a part of it.”
Perhaps by happenstance, the Instagram-charged sensation has become one of the UK’s cult fashion brands. After Paloma shared “the Leandra,” a cream-colored, one-size-fits-all, €79 shirt featuring a line-drawn naked lady print on her Instagram, the shirt sold out and was seen on the backs of some the most prominent influencers – like Laura Jackson and Camille Charrière.
Speaking ahead of the release at Liberty, Paloma exuded excitement about bringing the collection to London, “I always get stopped by people who recognize the clothes – no one would ever do that in Spain.” She continued, “We’re just a group of eight girlfriends doing fun stuff together.”
Paloma Wool’s winter capsule collection will run at Liberty, London, from October 29 to December 21. Check it out here.