News

SuperdrySport Launch New AW18 Campaign

Monday 29 October 2018

To ensure your activewear has you covered for whatever pace you set yourself, SuperdrySport have released three new AW18 capsules: Core, Active and Performance. Each collection tailored specifically to your exercise method.

Championing the idea of pushing boundaries and challenging the status quo, Superdry’s campaign ‘Always Playing Outside The Lines’ is a direct reflection of the brand’s core values of celebrating self-expression, uniqueness and inclusivity.

In line with this mentality of pushing boundaries, each season Superdry will release a new explorative film centred around a different community who take an alternative approach to sport, working to empower difference, while showcasing the duality of the SuperdrySport collections.

This season’s series, ‘My Playground, My Rules’, directed by Shaun James Grant, follows the Barsparta Calisthenics collective –  a London-based calisthenics group that strive to drive awareness that health is wealth.

Uncovering the individuality, determination and sense of community at the heart of the Barsparta Calisthenics collective, the latest short film provides insight into the groups’ passion for equality and giving everyone the power and ability to be better. Barsparta have risen above societal prejudices and are leading the way, educating people on calisthenics movements and generating a good positive energy as they go.

Not a brand to shy away from bending rules, the latest collection by SuperdrySport lets you break boundaries in your way, and is definitely one to check out.

The ‘Core’ collection works bold blocked and linear logos in a monochrome colour palette. Made to be worn oversize the reflective design details ensure night visibility and fuses together urban styling with practicality. The ‘Active’ range encapsulates your essential go-to gym wear. Quick drying and breathable separates are ideal for both indoor and outdoor training. The ‘Performance’ wear involves lightweight layering to have your back even during high energy. Bonded and taped seams ensure maximum movement, support and comfort.

Take a look at the full collection here: www.superdry.com/sport