Taylor Swift has announced across her socials that she has found a ‘new home’ in Republic Records and Universal Music Group. The switch marks her first label change since she signed with Big Machine Records at age fifteen, thirteen years ago.
In an Instagram post, Swift can be seen posing with Sir Lucian Grainge, Chairman and CEO of Universal Music Group, as well as Monte Lipman, Republic Records co-founder and CEO. Swift mentions the pair in subsequent photos, which feature a written statement to the public from the artist herself, in her own words. “Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. It’s so thrilling to me that they, and the UMG team, will be my label family moving forward. ”
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Taylor Swift expressed delight in the fact that she would now own her own master recordings, as Big Machine Records is currently in charge of her six released albums. She said, “It’s also incredibly exciting to know that I’ll own all of my master recordings from now on. It’s really important to me to see eye to eye with a label regarding the future of our industry.”
Perhaps the most notable aspect of the Swift change is its support for the entertainers of the world, and their right to reap the benefits of their own brains and talent. In her statement, Taylor writes, “I feel so motivated by new opportunities created by the streaming world and the ever changing landscape of our industry… I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers, and producers.” She continues, explaining, “There was one condition that meant more to me than any other deal point. As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of money to their artists, non-recoupable.” Taylor believes that this condition will result in much better and fairer payouts for musical artists than she has seen in the past.
“I see this as a sign that we are headed towards positive change for creators – a goal I’m never going to stop trying to help achieve, in whatever ways I can.”
Swift did not sign-off without thanking Scott Borchetta of Big Machine. Borchetta signed her as a young teen, and arguably played a huge part in helping her hone her skills in a way that has proven not only effective, but enthralling to audiences worldwide. Of Scott, Taylor writes, “I want to express my heartfelt thanks to Scott Borchetta for believing in me as a fourteen-year-old and for guiding me through over a decade of work that I will always be so proud of.”
What’s next for Taylor Swift? According to her, the best thing she has received is the “dedication, trust, and loyalty of the fans who have cared about the words and melodies [she’s] written.”
“My biggest goal moving forward is to make you proud. I’m so excited. I can’t wait to show you what I’m making next. Love, Taylor.”