Vans is seeking to showcase the many identities of skaters all over the world with their new campaign ‘Vanguards’, which features four female Vans team riders Lizzie Armanto, Brighton Zeuner, Yndiara Asp and Mami Tezuka.
Van’s goal is to explore ‘how style, individuality and creativity shape skateboarding’. In the film, the skaters are showcased to illustrate the uniqueness of their style and approach to skating.
The campaign also shows how the boarders influence Vans and the products they create. One boarder goes so far as to dye the pants she receives from Vans to make them her own.
Vans is aiming to expand skating and maintain the sport globally. Starting 8 March, International Women’s Day, Vans is hosting women’s skate workshops globally.
Check out the vid below to see the badass skaters show off their own styles…