Live Nation is one of the biggest entertainment companies and they have just released a charter detailing the plans for their “Green Nation” initiative. This new program will push the company and fans to make festivals more environmentally friendly.
Single use plastic items have now been banned from festivals such as Reading and Leads, Download, and Wireless. This is a part of a goal the company has to completely eliminate plastic from their venues by 2021.
This new initiative will eliminate items including plastic water bottles, plastic straws, glitter, and cable ties. This will not only affect festivals, but all Live Nation owned clubs, venues, and theaters. They will soon be trialing plant-based water bottles across Europe.
President and CEO of Live Nation Entertainment, Michael Rapino has said, “The adverse affects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution.Together our concerts, venues, festivals and offices around the world are setting new sustainability standards for live events.”
Live Nation’s Green Nation program is a part of an ongoing initiative to reduce greenhouse gas emissions by fifty percent by 2030.
More details regarding Live Nation’s plan can be found here.