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Music |

Video Premiere: Jacob Perlmutter ‘Meanwhile, In Rio’

Thursday 23 April 2015

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Words Ailis Mara

The 5th and final video from the Jacob Perlmutter’s debut album, ‘Meanwhile, In Rio’, is accompanied by a hand-drawn, took-7-months, piece of illustrative work by George Wheeler. Well, Rome wasn’t built in a day and an animation like this couldn’t be either.

Exclusively premiering on Spindle, we got to ask Jacob Perlmutter why he chose this medium for this video of the same title, “I felt a hand-drawn animated video would illustrate the naive romance and nostalgia of the song better than live visuals. I’ve always wanted to produce an animation and this was a perfect opportunity.

The crossover in art, illustration and music is perfectly crystallised in the form of a music video. It’s a short film that tells a story using music as the backbone, which then allows for an impressionistic visual spin, that in this case is enhanced by the use of hand-drawn frames.

I was always taught “the story belongs to the person who tells it best” – and in this case, I feel the hand-drawn animation owns the best version of this simple, yet deeply soulful song.

There is naivety in romance. There is naivety in hand-drawn animation. Voilà; synergy.”